Helping Businesses Excel with Design, Development, Marketing & AI
I partner with founders and teams to create digital products that are thoughtful, scalable, and built to drive real results.
One Partner. Multiple Disciplines. Clear Direction.
I approach design, development, marketing, and AI as interconnected parts of the same system, so every decision supports the bigger picture. Whether I’m contributing in a single area or guiding the full product lifecycle, my work is grounded in alignment, clarity, and measurable outcomes.
Design
Interfaces that feel effortless, engage users, and increase conversions.
Development
Products that run fast, stay reliable, and scale effortlessly as your business grows.
Growth
Attract the right audience, boost engagement, and turn traffic into steady leads and revenue.
Featured Work
A curated selection of work & explorations across design and development & more.
Brand Website for an Esports Coach, Streamer & Caster
UI UX Design
Brand Design for a Neural Interface Company
Branding
Website for an Earth Intelligence Platform
UI UX Design
Landing Page for an Aerospace Company
UI UX Design
Website for an Industrial Equipment Technology Solutions Provider
UI UX Design
Featured Blogs
Curated publications sharing industry insights, trends, and practical perspectives.
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Why Svelte Is Better Than React in the Agentic Era
I have been thinking more about how frontend frameworks feel when you are building with AI agents. Strictly speaking, this is not the same question as “Which framework is better?” React and Svelte are both capable. React...
May 21, 2026
Development
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AI Is Not a Bubble, It’s a Long Game
Artificial intelligence has become one of the most debated topics in business, technology, and investing. Every major company seems to be talking about AI. Startups are raising large funding rounds. Enterprises are racin...
May 20, 2026
AI
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The Case for llms.txt Beyond SEO
Google has made it clear that llms.txt is not required for SEO. That is a reasonable position. If the question is, “Will adding llms.txt make my pages rank higher in Google Search?” the answer is likely no. It should not...
May 20, 2026
SEO
Process
A practical path from first conversation to strategy, execution, launch, and measurable results.
01
Understand
Learn the business, audience, goals, and context behind the work.
02
Define
Clarify the scope, priorities, role, opportunities for AI, and measures of success.
03
Plan
Set the approach and path forward.
04
Execute
Move the work forward through focused support, collaboration, or leadership.
05
Deliver
Finalize, hand off, launch, or improve the work for its next stage.
Featured Testimonials
Kelly Smith
CEO of AG — Digital Initiatives at Starbucks
Zack is a dedicated professional who consistently pushes to deliver strong results. He brings genuine enthusiasm to his work and is highly recommended.
Brian Canavan
Media & Content — 25 Million Views
Zack quickly understood our goals and vision and translated them into a moodboard that set the tone right away. The process was organized, smooth, and executed with care. My community has responded incredibly positively to the final site, and I am thrilled with how it turned out. I would happily recommend Webster to anyone needing a new website.
Get in Touch
Your message is the first step. I'll get back quickly to explore possibilities & next steps.
We'll shape ideas, solve problems, and make great things happen.